NB: These three teas were sent free of charge in exchange for my honest opinion. Please see my contact and collaboration information if you are interested in collaborating.
It’s not a secret that Naoki Matcha is one of my favorite matcha companies and recently, they contacted me to be part of the tasters for their new blends coming out. They sent me 20g of each blend from three different regions of Japan and while they were content with private feedback, I thought I would share my notes here.
The packaging is a sleek black resealable bag with the Naoki Matcha branding. I love the gold-on-black color scheme. The powder itself is very creamy-textured, almost like a really high-end eyeshadow. There wasn’t a whole lot of variation in the colors among the three of them, but all three are vibrantly green. And they were all a little complicated to sift because that creamy texture tended to stick in the sifter, but a little tap with my scoop freed it.
I tasted all three of these whisked traditionally with a bamboo whisk. I used the same white glazed clay chawan for all three and kept parameters consistent. All three were made with 2g of matcha powder, sifted, and whisked with 60ml of water that was at 85C.
This is the most subtle of the three. The aroma of the dry powder is green and nutty, like cooked chicory. It has a smooth mouthfeel that I described as like velvet and thick cream. The flavor is mellow, with little discernible bitterness initially, but a soft bitterness on the back of the tongue. The froth is thick and dense, like a flat white. The overall flavor experience is like a leafy green vegetable cooked in a peppery olive oil, with a vegetal umami flavor. The body energy of this matcha was very warm and stimulating.
This powder immediately reminded me of the “classic” matcha baked good aroma. When you think of something being green-tea flavored, this is what it smells like. The foam was a slightly brighter green and looked very glossy upon being whisked. The flavor is much brighter, with a tart or fruity astringency on the initial flavor. This has a milder umami flavor and a lighter mouthfeel that dissipates without coating the mouth. There is some bitterness on the aftertaste, but it is tempered by the astringent brightness. I tasted a lingering tartness at the back of my tongue.
This one has a savory aroma and a creamy texture. I taste it almost entirely in the back of my mouth, with flavors of asparagus in butter. The bitterness perfectly matches the bitterness of very fresh asparagus (which I’ve recently had the opportunity to taste, as I grow it myself). It looked gritty in the bowl, like I didn’t whisk it enough but I didn’t detect any feeling of grit in the mouth. The asparagus flavor fills the mouth and lingers in the aftertaste, with a creamy, mouth-coating texture. This one had a chill body energy.
I haven’t tried any of these blends in lattes, but I might experiment with that soon. For now, each of them has their own unique qualities that I turn to for different mornings. Uji Harmony is more inspirational, while Nishio Bloom is a more low-key morning. And all three have made their way into my matcha practice, if not for good (these might be limited edition), at least for as long as they last.